Citywide routes, repeated street presence.
Why it works
Moving reach beats static attention.
Yango gives brands repeat city visibility with simple media-buyer math.
Decision frame
Lead with Yango. Support with static and social.
Strong landmark, one fixed point.
Fast targeting, short attention.
| Metric | Yango | Billboard | Social |
|---|---|---|---|
| Impressions | 14,280kmoving reach | 4,760kfixed reach | 370kfeed reach |
| CPM | $0.07lowest cost | $0.21OOH benchmark | $2.70paid social |
| Recall | 95%repeat city view | 19%landmark view | <10%scroll view |
| Presence | Citywideroutes | Fixedone point | Digitalfeed only |
Campaign planner
Plan the fleet. See the city.
Choose cars, format, and duration. The estimate updates instantly.
Coverage preview
Abidjan fleet coverage
Illustrative result
300 cars - Full wrap
Maximum surface. 3 months city presence.
Selected look
Econom - 4 doors + back window
Maximum visible branded surface.
Benchmark view
Same budget comparison
Yango
1,530,000
$0.08 CPM
Billboard
565,714
$0.21 CPM
Social
44,000
$2.70 CPM
Request proposal
Launch your Abidjan campaign.
Share brief and timing. We shape the fleet, wrap, and rollout.
-
01
Brief
Objective, timing, city focus.
-
02
Match
Fleet size, wrap, duration.
-
03
Launch
Approve plan and roll out.
Share timing, brand, and city focus directly with the local sales contact.
Your selected cars, package, duration, and media estimate are attached automatically.
Fill request form
Recognized partner footprint
Noon
Samsung
Tecno
Visa
Mastercard
Bybit
Binance
Coca-Cola
Guinness
Brands already run across Yango markets.