Put your brand on the streets, not just another billboard.
Our taxis travel across all of Abidjan, including high-density
residential areas, so your brand reaches customers in Plateau,
Yopougon, Cocody, Marcory, and beyond.
Compare the three channels on the metrics media buyers actually care about.
For launches, retail pushes, and awareness campaigns in
Abidjan, Yango car branding gives brands repeated citywide
visibility where static placements stop and scroll-based media
disappears.
One moving format, one CPM model, and one presence that keeps
showing up across Plateau, Yopougon, Cocody, Marcory, and the
routes in between.
Decision frame
For repeated citywide visibility in Abidjan, Yango should
lead and the other channels should support.
Best use case
Use Yango as the main visibility layer when the brief calls
for reach, repetition, and recall across the whole city.
Lead channel
Car branding (Yango)
A moving format for launches, retail campaigns, and brand
memory across Abidjan's main flows with a CPM-based buying
model.
Support channel
Billboard
Static OOH can own a landmark, but it stays tied to one
location and misses the rest of the city's daily movement.
Support channel
Social media (FB/IG)
Useful for precision and quick deployment, but attention is
rented by the scroll and disappears once the impression is
gone.
EfficiencyMonthly impressions, thousands
14,280
4,760
370
CostAverage CPM, $
$0.07
$0.21
$2.70
MemoryRecall rate
95%
19%
<10%
PresencePersistent
Full-city access, including high-value areas
Cannot reach residential routes at scale
No physical city presence
* Efficiency is compared per $1,000 invested.
Campaign planner
Estimate budget, impressions, and media efficiency.
Build a client-ready scenario in seconds and show how the right
Yango fleet can outperform billboard and social media on both
cost efficiency and citywide visibility.
Illustrative result
4 doors + back window on 300 econom-class cars
Maximum surface coverage around the vehicle with a moving
format built for strong recall, repeated street presence, and
efficient citywide reach.
Total budget$118,800Projected impressions1,530,000,000Estimated CPM$0.08Savings vs billboard$202,500
CPM comparisonLower is better
Yango car branding$0.08 CPM
Social media$2.70 CPM
Billboards$0.21 CPM
Impressions for the same budgetHigher is better
Yango car branding1,530,000
Social media44,000
Billboards565,714
This 3-month scenario puts a high-visibility branded fleet on
the road with 1,530,000 impressions on a $118,800 budget,
while staying $202,500 below billboard cost for the same media
pressure.
1
Brief the objective
Awareness, launch, retail, or seasonal push. Start with the business outcome.
2
Match fleet and format
Pick the wrap intensity, number of cars, and duration to fit the brief.
3
Deploy fast
Move from estimate to creative approval and launch-ready rollout.
Request proposal
Put your next campaign on the streets people cross every day.
Share the brief, target zones, and timing, and we will shape the
right fleet, wrap package, and rollout plan for a campaign people
keep noticing across Abidjan.
Brands already featured across the Yango partner footprint
Join a format already trusted by major brands and put your
campaign in the same high-visibility company across Yango
markets.
